{"product_id":"authentic-isaan-fish","title":"Soai fermented fish (plara)","description":"\u003ch2 data-path-to-node=\"8\"\u003e\u003cb\u003eTraditional Isaan Flavor: Authentic Isaan Fish Whole Fermented Fish for Maximum Savory Depth and Umami!\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-path-to-node=\"9\"\u003eGrab Thai Go Whole Fermented Fish, or \u003cb\u003ePlara Soai (ปลาร้าสับ)\u003c\/b\u003e, is the ultra-traditional seasoning indispensable to Northeastern Thai (Isaan) cuisine. This product features \u003cb\u003ewhole or coarsely cut fermented fish pieces\u003c\/b\u003e (unlike the smooth mince), delivering the most Authentic Isaan Fish intense, and profoundly \u003cb\u003esavory and pungent aroma\u003c\/b\u003e necessary for traditional Isaan dishes. Its rich flavor profile comes from careful fermentation and traditional preparation methods, ensuring every bite contributes bold taste and aroma.\u003c\/p\u003e\n\u003cp data-path-to-node=\"10\"\u003eThis large 1000g tub is ideal for chefs and home cooks who demand genuine Isaan flavor. Plara is primarily used as a cooking ingredient and seasoning agent, famously pounded or cooked into various \u003cb\u003eNam Prik (Chili Dips)\u003c\/b\u003e and as the foundational flavor for specific versions of \u003cb\u003eSom Tum (Green Papaya Salad)\u003c\/b\u003e and bamboo shoot salads. The whole pieces offer a deeper, traditional fermentation character, creating a complexity unmatched by liquid fish sauces or mince.\u003c\/p\u003e\n\u003cp data-path-to-node=\"11\"\u003eThe use of whole or roughly cut betta fish pieces highlights the fermentation's authenticity. It provides a richer mouthfeel and an intense umami burst with every dish. This product elevates any Northeastern Thai meal, emphasizing the cultural depth behind each recipe.\u003c\/p\u003e\n\u003ch2\u003eWhy You’ll Love It:\u003c\/h2\u003e\n\u003cul data-path-to-node=\"12\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,0,0\"\u003e\u003cb\u003eMaximum Authentic Flavor:\u003c\/b\u003e Provides the intense, powerful, and concentrated umami and saltiness that defines genuine Northeastern Thai cooking. This flavor is essential for balancing and enriching traditional recipes.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,1,0\"\u003e\u003cb\u003eTraditional Whole Pieces:\u003c\/b\u003e The whole or rough-cut koi fish pieces indicate a traditional preparation, yielding a richer, deeper flavor profile compared to liquid fish sauce. These pieces retain the complexity of fermentation, making dishes more authentic.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,2,0\"\u003e\u003cb\u003eEssential Isaan Base:\u003c\/b\u003e Mandatory for making traditional Nam Prik Pla Ra and certain Som Tum varieties. Its strong flavor acts as a backbone to many iconic Isaan dishes, enhancing texture and taste.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"12,3,0\"\u003e\u003cb\u003eLarge Value Tub:\u003c\/b\u003e The 1000g size is economical and necessary for those who cook authentic Thai food frequently. It offers convenience without compromising on quality or freshness.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-path-to-node=\"13\"\u003e\u003cb\u003eStop compromising on authenticity.\u003c\/b\u003e Grab Thai Go Whole Fermented Fish is the non-negotiable ingredient for true Isaan flavor. This carefully fermented product honors ancient culinary traditions while providing practical use in modern kitchens.\u003c\/p\u003e\n\u003cp data-path-to-node=\"14\"\u003eWith its powerful aroma and savory depth, this fermented fish seasoning enhances soups, salads, and dipping sauces. It is perfect for anyone who appreciates bold, traditional Thai cooking.\u003c\/p\u003e\n\u003ch3\u003eProduct Specifications: Authentic Isaan Fish\u003c\/h3\u003e\n\u003cul data-path-to-node=\"15\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"15,0,0\"\u003e\u003cb\u003eBrand:\u003c\/b\u003e Grab Thai Go\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"15,1,0\"\u003e\u003cb\u003eProduct:\u003c\/b\u003e Whole Fermented Fish (Plara Soai \/ ปลาร้าส้อย)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"15,2,0\"\u003e\u003cb\u003eNet Weight:\u003c\/b\u003e 1000g (1 kg)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"15,3,0\"\u003e\u003cb\u003eFormat:\u003c\/b\u003e Tub of Whole\/Coarse Fish Pieces in Fermentation Liquid\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"15,4,0\"\u003e\u003cb\u003ePrimary Use:\u003c\/b\u003e Seasoning agent for Isaan dishes, chili dips (Nam Prik).\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis product brings a bold, Authentic experience to your cooking, preserving the traditional techniques of Isaan fermented fish. Every tub delivers not only quality but also the cultural soul of Northeastern Thai cuisine. Using this fermented fish seasoning guarantees your dishes will echo true regional tastes, from street food staples to elaborate home-cooked meals.\u003c\/p\u003e\n\u003cp\u003eChefs and food lovers alike appreciate this ingredient for its ability to provide deep umami flavor without artificial enhancers. Its versatility makes it perfect for experimenting with both classic and modern dishes, blending tradition with creativity. Whether you are making spicy chili dips or refreshing green papaya salads, this fermented fish seasoning is a must-have.\u003c\/p\u003e\n\u003cp\u003eAdditionally, the sealed 1000g tub keeps the product fresh and ready for frequent use. It ensures prolonged shelf life while maintaining its complex fermentation aroma and texture. This packaging serves both home cooks and professional kitchens seeking authentic taste at a practical size.\u003c\/p\u003e\n\u003cp\u003eIncorporate Grab Thai Go Whole Fermented Fish into your pantry for a flavor profile that cannot be replicated by liquid alternatives. Its strong, savory notes will boost your culinary creations, making every meal memorable. Experience the essence of Isaan cooking and embrace Authentic Isaan Fish authentic Thai cuisine right at home.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003eReach us via\u003cstrong\u003e: \u003c\/strong\u003e\u003cspan style=\"color: #666666; font-family: Arial; font-size: 14px; text-align: center; white-space: normal; background-color: #ffffff;\"\u003esales\u003ca class=\"decorated-link cursor-pointer\" rel=\"noopener\"\u003e@\u003c\/a\u003ethaifoodstore.co.uk\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca target=\"_blank\" href=\"https:\/\/thaifoodchef.com\/pla-pao-salt-crusted-grilled-fish-thai-style\/\" rel=\"noopener\"\u003eHow To Make Pla Pao - Salt-Crusted Grilled Fish Thai Style\u003c\/a\u003e\u003c\/p\u003e","brand":"Grab Thai","offers":[{"title":"Default Title","offer_id":50858162717011,"sku":"648044954936","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0901\/1055\/8547\/files\/ai-image-1763750092320.jpg?v=1763750118","url":"https:\/\/www.thaifoodstore.co.uk\/products\/authentic-isaan-fish","provider":"Thai Food Store","version":"1.0","type":"link"}